I’ve worked where marketing has to actually deliver.

Throughout my career, I’ve worked across both B2B and B2C marketing, supporting organisations with complex audiences, multiple stakeholders and ambitious growth objectives.

I’ve worked on projects involving:

Lead generation & demand generation
Building campaigns designed to attract and convert the right prospects.

Paid advertising
Developing and managing campaigns across platforms including Meta and LinkedIn.

Email marketing & nurturing
Creating campaigns and journeys that move prospects from awareness to action.

Content & messaging
Turning complex products and services into messaging that people actually understand — and want.

Campaign strategy
Bringing channels together into a strategy where every activity has a purpose.

Marketing optimisation
Looking beyond vanity metrics to understand what is actually contributing to growth.